2020欧洲杯谁能夺冠

Encyclopedia of Sustainable Management

Living Edition
| Editors: Samuel Idowu, René Schmidpeter, Nicholas Capaldi, Liangrong Zu, Mara Del Baldo, Rute Abreu

Corporate Activism

  • Debbie Haski-LeventhalEmail author
Living reference work entry
DOI: http://doi.org/10.1007/978-3-030-02006-4_899-1
  • 74 Downloads

Synonyms

Definition/Description

Corporate activism can be defined as actions taken by the firm or its executive leadership, using the power of the brand and the company’s resources, in order to address a perceived social problem, to promote or counter changes to the existing social order. Corporate activism can target the general public, consumers, governments, other businesses, and other stakeholders, either as allies or as opponents in a fight for a cause. Oftentimes, corporate activism moves beyond the company’s strategy, goals, and even its CSR as companies stand by their corporate values or the personal values of their leaders and against wrongs such as racism, discrimination, and destruction. However, some companies align what they fight for with what they stand for, using strategic CSR to align the company’s core business and values with its activism.

Corporate Activism

Introduction

2020欧洲杯谁能夺冠In August 2017, a...

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Macquarie Business School, Macquarie UniversityMacquarie ParkAustralia

Section editors and affiliations

  • Kristijan Krač

There are no affiliations available