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Corporate activism can be defined as actions taken by the firm or its executive leadership, using the power of the brand and the company’s resources, in order to address a perceived social problem, to promote or counter changes to the existing social order. Corporate activism can target the general public, consumers, governments, other businesses, and other stakeholders, either as allies or as opponents in a fight for a cause. Oftentimes, corporate activism moves beyond the company’s strategy, goals, and even its CSR as companies stand by their corporate values or the personal values of their leaders and against wrongs such as racism, discrimination, and destruction. However, some companies align what they fight for with what they stand for, using strategic CSR to align the company’s core business and values with its activism.
2020欧洲杯谁能夺冠In August 2017, a...
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